STRATEGIC COMMUNICATIONS

WHAT WE CAN DO FOR YOU

 

We make you the trusted, go-to household name.

 

We are the only health and human services consulting firm that offers comprehensive strategic communications support for providers. No other consulting firm knows communications, like we do, and no other marketing or PR firm knows healthcare, like we do.

 

A lot of solid healthcare providers are struggling because no one knows who they are or what exactly it is that they do. Some are doing incredible work and no one knows about it. That’s because they don’t have the tools or infrastructure in place to accurately tell their story to the people who need to hear it – when and how they need to hear it. They aren’t able to build referrals or grow their business the way they had hoped and planned…and some are barely struggling to keep their doors open.

 

Likewise, patients are overwhelmed with options and clueless about precisely what they need. No one is telling them how or why to choose a specific healthcare provider or which provider will best suit their personal preferences, healthcare demands or accessibility requirements.

Our Strategic Communications strategy helps providers identify their ideal patients, and meet them where they are, in order to connect them to the care that they need. Also, when issues arise or tragedy strikes, we provide expert support and guidance to navigate both internal and external communications. We know that timely and accurate communication is crucial when facing corrective actions due to poor performance.

 

Effective internal communications are key to helping organizations achieve their goals, implement their initiatives, retain employees, improve performance, meet regulatory compliance, and successfully meet challenges, head-on. Plus, microtargeting your health messages has been proven to reduce population health disparities, like smoking, seatbelt use and alcoholism.

 

Our Process

 

We are experts in creating and targeting the right messages at the right times so patients can make informed decisions about where to receive care and who should provide it. We believe in an integrated and customized approach to communications that addresses each of your key constituents – when and where they are most receptive.

 

We focus on special populations, advancing the concept of health equity, incorporating population health issues and moving the needle on cultural competencies. We know how important a solid communications plan is to achieve improved health outcomes.

 

We will strategize and produce all internal and external communications, then personally manage the distribution of all audience-specific documents through relevant channels.

  • Do you have a compliant strategy to effectively engage new patients/clients to support your strategic growth goals?
  • Are more than 90% of your patients adherent to treatment?
  • Does everyone in your organization speak with a unified voice when addressing pertinent issues?
  • Have you identified and media-trained potential spokespeople at every level of your company?
  • Do you have a solid, current crisis communication plan that is accessible to everyone in your company?
  • Is everyone in your company aware of your policies regarding social media and speaking with the media?
  • Do you have an integrated plan to create buzz and demand for your next product, service or location?

If you answer ‘no’ to any of the following questions, we can help!
  • Brand development and awareness
  • Public Relations and media coverage
  • Internal communications campaigns
  • Grand Openings of new clinics
  • Galas/Fundraisers
  • Swag for conferences and community events
  • Graphic design
  • Website content and management
  • Patient engagement
  • Launched first-to-market digital imaging devices to business, technical, photo and consumer press, as well as at international electronics events, contributing to #1 market share and ASP positions.
  • Worked with C-suite executives to create corporate positioning statements, President’s letters for annual and quarterly reports, Chairman’s messages on 10-Ks and drafts of all public announcements, both internally and externally.
  • Determined strategic goals, timelines and budgets for annual internal conferences, trade show representation, grand openings, product extensions and new service announcements.
  • Developed unique marketing relationships with international and local non-profit organizations to create proprietary for-profit brand development programs
  • Minimized numerous crisis situations by instituting successful communication plans and creating corporate-wide PR standards and procedures.
  • Orchestrated strategic, financial and promotional campaigns including those needed for successful initial public offerings, acquisitions, company sales, the introduction of new facility prototypes and the launch of new products and services.
  • Before, during and after IPOs, worked closely with C-Suite executives to manage all investor relations, including working with analysts, coordinating quarterly meetings, distributing quarterly results and providing day-to-day support for investors.
  • Directed all internal communications including corporate newsletters, monthly video magazines, corporate web sites, trade show presentations, quarterly corporate meetings and both internal and external publications in traditional and digital mediums
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